Today, we live in a data obsessed world.
But one of the few things you can't optimize is copywriting.
Copywriting is the art of writing words that persuade people to buy things.
And online commerce runs on copywriting.
That's why I created "Oh, for business's sake...write like you talk!"
This is a 100-page web copywriting crash course for bootstrapping business owners.
Most web copywriting courses take weeks or months to complete. But "Oh, for business's sake...write like you talk!" isn't one of them. Because it's so easy-to-read that you can complete it in less than 4 hours.
So what's the best way to enjoy this crash course?
Take an afternoon off work. Treat yourself to some alone time. Grab a nutty, earthy, bitter roast coffee. Buy some crispy ginger cookies. Then walk to a quiet park and sit under a tree. And you'll find yourself devouring "Oh, for business's sake...write like you talk!" in an afternoon.
"Oh, for business's sake...write like you talk!" comes with countless principles, formulas, rules and step-by-step advice for writing unignorable words. So you can build a remarkable online business. And attract 3X more dream clients & profits than a donut shop attracts cops.
The really really important basics To write in plain english.
The importance of voice, tone and style.
How to write compelling benefits.
How to write magnetic headlines.
How to structure your web copy.
How to write unignorable calls to action.
I'll also give you copywriting exercises. So you can practice and learn how to:
Write with clarity and simplicity, like Pro copywriters do.
Write better copy, faster.
But to write good copy you have to learn how people make decisions. Because If you don't understand how the human brain works, you'll never understand the psychology behind why people buy stuff.
And if you don’t understand the psychology behind why people buy things, you’ll have a really hard time writing copy that grabs attention, changes minds and persuades people to click click click and buy buy buy.
That's why this crash course isn't just purely about copywriting. I'll also teach some of the most important biases in behavioral economics...like the Affect Heuristic, the Framing Effect & many more. Always backed by research. And with real-word examples.
I'll teach you how these cognitive biases affect your business. I'll explain how they influence people when they make buying decisions. And I'll also share actionable insights you can start applying in your business immediately.
But who the heck am I and...why learn from me?
- I run my own company, a copywriting agency called Teardwn. So I understand your challenges (running and growing a business is hard!). And I know how to use copywriting as a business advantage to grow a business and outsmart the BIG GUYS.
- I've written copy for Pinch (before they were acquired by Chime), Littlefund, HolaBrief, Reddico, Eagle and a number of other bold and audacious startups, marketing agencies and small businesses from all over the World.
- I'm a trained marketer. And I have an MSc in International Marketing Management from University of Surrey.
- I'm not your typical copywriter. I've been hanging around the European startup scene for over 9 years. I've co-founded 3 startups. And I'm also a solo entrepreneur bootstrapping my own products and side projects (You might remember me as the guy behind Creative Samba, Nishi, Jack Had A Groove FM or Copy Ipsum . That's why I write copy and do things for myself that match what I say I'll do for my clients. So all the insights I'm sharing with you are based on skin in the game experience. And you can't beat this type of experience.
- This web copywriting crash course is based on thousands of hours studying ads from the best copywriters in the advertising industry. From Bill Bernbach, to David Abbott to John Caples to Tom McElligott. And also from my experience writing copy both in ad agency roles, as well as for startups I co-founded or for Teardwn clients.
This web copywriting crash course is easy-to-read, relatable, and full of practical advice.
You'll learn how to write conversational and unignorable copy for your website, 3x faster - even if writing isn't your thing.